Rachel Roberts

Professional Overview

Rachel Roberts is a seasoned Fractional Chief Marketing Officer with a proven track record of driving transformative growth across industries, including commercial real estate, e-commerce, health and fitness, luxury living, and social impact. Her ability to seamlessly align brand identity, promise, and experience has delivered outstanding results, such as a 220% increase in retail revenue for Bodybar Pilates within just four months and a remarkable $18 million in annual food and beverage sales for The Statler in its inaugural year. Rachel’s approach prioritizes authentic connections and data-driven strategies, ensuring that brands not only meet but exceed market expectations.

Rachel has spearheaded impactful initiatives for iconic brands such as Equinox, where she boosted member engagement by 38%, and The Statler, revitalizing a historic property into a vibrant, mixed-use space that set new benchmarks in Dallas. Her collaborations extend to innovative enterprises like Benova Bioinnovation and socially driven organizations such as Crisis Support Therapy Partners, showcasing her ability to navigate diverse market demands with creativity and precision.

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She co-founded FCMO Grow with Clifford Lopez in the fall of 2024.