Om Meditation Studio

Scaling a Luxury Meditation Studio for Growth & Franchising

This boutique-style, group fitness-based luxury meditation studio offered a full-service menu of guided classes, self-led meditations, and alternative therapy treatments. While business had been steady since opening three years prior, the goal was to scale and prepare for franchising.

Challenge: Generating sustainable growth and a replicable sales model.

The studio needed a strategy to increase lead generation while ensuring a seamless sales process that could be standardized for future franchise locations. Without a structured sales funnel or a defined process for converting leads into members, growth had been limited.

Solution: A targeted digital lead strategy and a refined member journey.

By refining the studio’s messaging and launching a strategic Meta ads lead generation campaign, the sales pipeline saw a dramatic surge in new prospects. To ensure this influx of leads translated into memberships, we worked closely with the internal sales team to develop a structured member journey experience.

This journey ensured a seamless transition from digital lead to in-person visitor, where prospects were guided through a high-touch experience that converted them into members. In essence, the digital marketing efforts “handed the baton” to the in-studio experience, creating a cohesive marketing and sales functionality.

Additionally, Standard Operating Procedures (SOPs) were developed to streamline and replicate this system for future franchise locations.

New Challenge: Managing rapid growth.

The campaign’s success led to an overwhelming increase in studio visits—so much so that the next challenge became staffing the front of house to handle the influx of prospective members. This unexpected hurdle underscored the power of a well-executed marketing and sales strategy—and the importance of scaling operations to meet demand.