Computer Services Company

Accelerating Digital Transformation with Agile Development for Computer Tech Company

Challenge: Outdated Digital Infrastructure Hindering Growth

A global technology solutions provider faced a critical challenge—its website was outdated, slow, and difficult to navigate, failing to reflect the brand’s innovation and expertise. As the company struggled to generate new business, it became clear that a modernized digital platform was needed to improve lead generation and enhance user experience. However, the timeline was aggressive: the new site had to be completely rebuilt, restructured, and launched within 75 days.

Solution: Agile Development & a 24-Hour Build Cycle

To meet the tight deadline, an agile development approach was implemented, activating a global, round-the-clock workflow across multiple offices. The project involved redesigning a 28,000-page site, strategically reducing content by 14,000 pages, and integrating improved navigation, personalized content, and mobile-friendly page templates. The development team worked in a continuous cycle, handing off tasks between international offices to maximize productivity. Additionally, a collaborative development model was established, with in-house engineers from the client’s team working alongside the external digital team to accelerate progress.

Results: Dramatic Lead Generation & Engagement Growth

Within 14 months of launch, the restructured website delivered a 265% increase in lead generation, growing from an average of 70 leads per month to 288—without additional brand marketing spend. Improved navigation, persistent CTAs, and enhanced page design also led to 84,602 new user registrations, enabling the company to nurture prospects through a CRM-driven marketing strategy. This agile, collaborative approach not only enabled a rapid transformation but also positioned the company’s digital presence for sustained business growth.