Global Automotive

Unifying a Global Automotive Brand’s Digital Experience

Challenge: A Fragmented Digital Ecosystem

A major global automotive manufacturer operated over 500 disparate local dealership websites, each independently designed with no shared infrastructure or brand consistency. This patchwork approach led to a fragmented customer experience, inefficiencies in operations, and an inability to leverage best practices across the network. Without a unified digital presence, the brand struggled to provide a seamless online shopping journey for consumers while managing mounting operational costs.

Solution: A Centralized Digital Platform

To address these challenges, a global digital transformation initiative was implemented, consolidating all franchised dealerships under a single, scalable digital architecture. A centralized content management system (CMS) was deployed, integrating all websites into a unified global web platform. This solution not only standardized branding and functionality across markets but also enabled seamless multi-platform experiences as consumer behavior shifted toward mobile and tablet browsing. By implementing shared digital services and best-in-class website design, the brand could deliver a cohesive, immersive customer journey across regions while allowing local markets the flexibility to tailor content for their audiences.

Results: Efficiency, Scalability & Performance Growth

The rollout of this unified digital platform enabled rapid deployment across global markets, with 27 websites launched in a single day, scaling to over 150 websites across 67 markets in 17 languages. This transformation delivered measurable results, including a 34% increase in dwell time, a 160% rise in completed vehicle configurations, and a 77% boost in test drive requests. The initiative not only streamlined digital operations but also reinforced the brand’s global presence, ensuring a seamless, high-quality experience for consumers at every touchpoint.