Crystal Pollard

Professional Overview

Crystal Pollard drives growth and innovation across diverse industries, including fitness, health and wellness, membership-based services, e-commerce, retail, luxury, media, and real estate. She excels in crafting omnichannel marketing strategies, leading brand repositioning efforts, and optimizing campaigns through data-driven insights. Her approach focuses on delivering measurable results while fostering meaningful customer engagement and loyalty.

Throughout her career, Crystal has achieved notable successes. She launched VISTA at REALM Global, an innovative platform that increased lead generation by 40%, and established REALM as a thought leader in high-net-worth real estate. At Peloton, she spearheaded a brand repositioning strategy that broadened its appeal beyond affluent audiences, driving a 25% boost in membership retention. Crystal also led experiential marketing strategies, including the Peloton Tour, which enhanced localized customer engagement by 30%. Additionally, she founded FD Luxe, achieving an impressive 120%-250% annual revenue growth and solidifying its place as a leader in luxury media, as well as building A Tribe Called Sprinters, fostering a remarkable 380% growth in event participation within the Dallas-Fort Worth fitness community.

Recognized with honors such as Peloton Manager of the Year and multiple Showroom of the Year awards, Crystal consistently delivers results through her blend of leadership, strategic vision, and innovative thinking. Her ability to align creative ideas with actionable strategies continues to set her apart as a marketing leader.